Research and Planning


3 x shot of cobbles- l0w angle

– 3 x shot of cobbles – heels walking through

– 3 x shot women walking away, stops, crouches down

– 3 x close up women’s face

– 3 x shot woman walking off (jump cuts)

– 3 x shot silhouette hands

– 3 x close up cat’s eye

– 3 x close up mannequin face

-3 x close up candle

– 3 x close up cross

– 3 x silhouette dancing

– 3 x close up hands – different angles

– 3 x close up man’s face – eyes open

– 3 x mid shot – man through window washing up

– 3 x mid shot – camera pans through door

– 3 x mid shot woman sat in throne

– 3 x mid shot woman with snake

– 3 x shot woman ‘shock’ tilt head

– 3 x close up blood down face

– 3 x mid shot man singing

– 3 x close up faces coming towards camera

– 3 x close up mans face

– 3 x close up hands in face

– 3 x shot man in old bolingbroke – high angle

– 3 x mid shot silhouette dancing

– 3 x different angles in junk shop

– 3 x close up woman laughing

– 3 x close up vase smashing






There had to be some changes made to this inital plan as the locations that we were hoping to film at were not avaliable. The weather was not in our favour for a long duration of time time so we werent able to do any type of filming out side, meaning our planned opening wasn’t going to be able to happen as well as the filming at Bolingbroke Castle. It was also very hard to find a suitable male to play the role as no one we could get into contact with fitted the bill as it would have been too confusing to have an older man however we knew no boys that had the time to be in our video. This is when we had the idea of Jess in fact playing the male role which could work very well if we reearch other artists who have taken this route. We were also not able to use Great Expectations junk shop as we were not allowed to film in there becasue of other people who have done before and things have gone missing. After finding a new location at the local community centre we needed to come up with a new plan.

So we had a rethink of our shotlist and this is what we came up with:



















ACTRESS: Jessica Littleworth (Drama Student, 18 years old, dark hair, dark eyes, pale skin, feminine features, dancer). The reason we believe that Jess suits the part of our female performer is that she is very confident so will not shy away from the camera but will put a lot of effort into over reacting the miming of the song and will be fine with becoming this sensual powerful character we think our video needs. She has very dark hair with extremely pale skin, this will also link to the vampiric side to our character as this shows her dangerous side. Jess is also an experienced dancer so will look professional when perfoming the movements we ask of her.

PERFORMANCE ELEMENT: We have made this quite hard for oursleves as obviously we can not get Space to perform the song for us and the contacts we have in terms of bands do not play this 1990’s type of music. I think it would look quite professional is we did have a band performing the song however the organisational side of this would be difficult.

LOCATIONS: We think that we need to have several different types of locations from big open spaces to cramped areas with lots to look at, we would then dress Jess according to her surroundings. We want to use an old cobbled street in Horncastle with St Marys Church in the background as the opening to our music video and then switch between Great Expectations junk/antique shop and Old Bollingbroke castle. Despite this being quite an adventourous location plan we think that as the video will be mainly based on movements inspired by Jessie J and O Lande videos, then we need to have interesting locations to keep as audiences attention. Some music video create a location in post production, using a green screen and special effects, this creates a modern vibe and is often colourful such as this video for Rude Boy by Rhianna.

However obviosly we don’t have the technology to take this path for our music video so we need to try hard to get a location that is interesting and flexible to film in. We will be filming our music video in the following locations:

– Red Lion theatre Horncastle, this theatre is a very old traditional theatre will red velvet seats and it also has a bit of an eerie spooky feel that along with lighting will make for the perfect setting for our video with the red curtains acting as a glamorous back drop.
-Horncastle Community Centre, this is a very large open space that we will be able to use to get the long shots and will enable Jess to move about and dance. The floors and decor are very dated which will suit the era of the song.
-Surroundings of St Marys Church, there is an old cobbled street that leads up to the church in horncastle and this would be inkeeping with the traditional vampiric theme however that location is very dependant on the weather conditions as we are filming during winter and only have time to film after school when the sun has set, it may prove too difficult to get a good quality shot so we might have to stick to the inside loactions.

COSTUMES: is is very important that we out a lot of effort into the costumes we use in the music video as we are not planning on having a strong stroyline to our video, obviously we do not have the recources that the professionals have and the extensive wardrobes and professional make up artists however I have got many dancing comstumes and props that we have accumilted over the years that will be useful for our video.

RED LEATHER JACKET: we will use Lucy’s red leather jacket to give that biker look however there is also an association with leather and bondage, obviously we don’t want it too be quite that wierd and sexual however this slight suggestion adds to the dangerously sexual vibe, despite my views on this association many pop stars are seen in videos wearing lots of leather cat suits, Britney is often seen in this attire.

MANS SUIT, TROUSERS, JACKET, WHITE SHIRT: this will be used to give the ambiguous and opposite gender look that we want to achieve that is seen used by Calvin Klein and in Lady GaGas music video as her alter ego. This suit will be over sized for Jess however this will make her seen slightly innocent, If we team the mans trousers with high heels this can also look glamourous and is often the look celebrities go for such and Kelly Rowland.

RED LEOTARD WITH FEATHER SKIRT AND FISHNET TIGHTS: this costume will bring the element of glamour to the video, and the quirky feather tail exentuates the female body and creates an interesting shot with the twinkle of the sequins and the fish nets as sensualtiy.

RED PROM DRESS: This dress is floor length and is extremely femenine with glamourous jewels and embeleshing, if we get the lighting right we will hopefully make them catch the light similar to the way light hit the jeweles in Florence and the Machines video. Movements will need to by slow and sensual in this dress.

BLACK LACE DRESS: this dress is more modern gothic and leans more towards the sexy vampire look as seen in TV series such as True Blood, movements in this outfit would be more stern and strong, invading the camera.

ORIENTAL SILKY DRESSING GOWN: this teaming with heavy eye make up and sparkly gems on Jess’s lips with look interesting and intriguing for both the female and male viewers, the silk also is very sensual, the way it feels and the way it flows is very feminine and the red and gold together looks royal and bold.

PROPS: we will use props to show Jess’s strength and power over the male with chains and to show her mystery a black mask over her eyes, we got the idea of this from the florence and the machine video. We will incorporate our studies of semiotics into the music video with lots of reds in the video such as a single red rose which is associated with lust and love. We will use for the male Jess a walking stick and bowler hat to show the male is weak and hiding.

Our research into olther artists have shown that our potential target audience could be two segments of people.In one way our potential target audience would be 16+ year olds as there would be fans of modern pop music and artists such as the ones we have researched ( Jessie J, Florence and the Machine) that would be interested in the different costume changes and the glamourous side of the music video where young teenage girls can aspire to be like the females in the music videos, there is then the attraction of the sensuality of the female we use in our music video which would appeal to younger boys who are attracted to these powerful and erotic women. The movements in the video would be quite sensual and suggestive however not too over the top that it becomes unnapealing for the female audience. Looking at fan websites for artists such as Jessie J, Rihanna and Shakira we see that there are many young teensge girls that are obseesed with these pop stars.


We could also attract a totally different audience of 40+ year olds this would be down to our song chioce. Anybody that were a fan of Britpop would also find our video appealing as the song would be recognisable and would take them back to their youth. This is another reason why we wouldn’t want the dancing and movements in the music video to be too sexual as adults that would be a potential target audience may find it all too much and even sleasy. We need to find a happy medium where we make the video appropriate enough for adults to watch and enjoy it however similar to more modern artists that use movements and mise-en-scene to show a sexual side too appeal to the 16+ age range.


Florence and the Machine music video. This video has shown us how location and movement can be very effective in a music video if you have an interesting person in the shot. This video makes lots of use of deep reds and royal colours. The red represents love and lust but can also mean danger and anger. In terms of our video red can be representative of deadliness of the woman. We also liked the masks that are used, the masquerade type ones which are hand-held and could look elegant in a close up shot of our character miming to the song, her eyes covered by this type of mask.

In the video Florence isn’t always moving really elegantly but sometimes is quite jerky and quirky, this is what makes her different from the likes of Beyonce and Alexandra Burke. The longer shots work being long as what you can see catches your eye and sustains your concentration and you can have time to appreciate the angle, the out fit and the lighting. Somtimes there is even dust falling that can make the shot different and eye catching.  We want to incorporate the elegant moves with some more contemporary and with attitude so there is a contrast in vibes and emotion of the singer. There is a shot at 1:35 where a movement Florence does is faster at the end than at the start, this technique is the repeated at 1:48. We will definately use this technique in our music video. What I have noticed that is used a lot in so many videos is how, the outfit, the setting, the camera angle and distance and overall mood are all connected as one and these shots which create totally different atmospheres are then alternated throughout the video.

One: a shot of Florence off centre looking upwards singing, bright even lighting, little make up, hair tied back, close up, low angle, used at 0:01, 0:14, 0:36, 0:53, 1:23, 1:43, 4:13, because of the clean, natural nature of this shot it is mainly used on the slower parts and when notes are high.

The technique of increasing the speed I mentioned earlier is always used with the same mise-en-scene which creates a certain mood associated with all thing in the shot. We should aim for this sort of plan as it creates order and fluency to a music video that when done well can look brilliant.

So far we have filmed some filler shots, ones that can be put in between others. From watching other music videos we have realised just how fast some shots are shown and can disappear in the blink of an eye. However we haven’t actually filmed anything from the storyboard.

RETHINK: We have come to the conclusion that we are trying to make out video into too much of a narrative. So we have decided to focus on movements, locations and costumes, if we get a quality shot paying attention to detail in terms of angle, position, in an interesting location (Junk Shop, Old Bolingbroke Castle, community center((new location a shabby large room with dark wood floors)) ) with contemporary fun costumes that change with the location. All of this should make for a more effective video that is less complicated and more straightforward to film.

Oh Lande Video: The movement in this video is unusual and not a fixed routine but contemporary jerky moves that is edited in post production making some bits in fast forward and quick changes of costume and location. One move started in one costume and location and the same move ended in another costume and location.

We have began our music video and now focusing very much on movement and editing. We have used techniques such as overlapping footage to make her look a bit spooky and translucent on lyrics of the song such as “horror”. We have also blurred a lot of our footage to add to the eerie mood. Other editing includes, reversing shots, speeding shots up and jump shots. This kind of creative editing is much more fun to do than editing a short film which is why I have found creating and editing a music video more fun.

However we then thought something is missing. Why of course, an interesting location!!

Jessie J- Domino.

Why it works: -every shot is exciting to look at

                        -editing is cut to the beat

                         – colours and moods change, yellow themes, to exotic themes to gangsta themes.

                        – jessie j does good facial expressions and simple yet effective movements.

All of these videos have many costume changes and location changes. We can incorporate this into our music video with Jess moving in the sytle of how she looks. If she looks feminine then slow delicate movements, if she looks edgy then contemporary jerky movements. As well as associated these movements with changes in the song.

So far I have just researched female artists that feature in their own music video however we have chosen to use a song performed by a second wave 1990’s brit-pop band.

Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s. The movement developed as a reaction against various musical and cultural trends in the late 1980s and early 1990s, particularly the grunge phenomenon from the United States.

By taking aspects of the videos performed by modern female artists of the jerky movements and use of fast and slow motion which is used very effectively in the Florence and Machine and O Lande video, and the interlinking aspects of videos from the 1990’s Britpop bands this will create a fresh new take on the female artists videos as well as drawing in the audience of Britpop lovers, this way we can diversify our target audience.

Some First Wave Britpop bands:

Some Second Wave Britpop bands:









We can’t really help much on this one – Space themselves don’t own the tracks from any of the time they were with Gut records – as Gut is no longer around we wouldn’t even be able to give you a contact there because as far as we’re aware they’ve gone their separate ways. I checked with Yorkie and he’s no wiser!

Sorry we can’t be of more assistance.


On Sun, Oct 16, 2011 at 4:48 PM, Esme and Lucy <> wrote:
Hello, we are currently studying A level media and for our course work are producing a music video. We would love to be able to use the Space song “Female of the Species” as it is something a little different and we have some promising ideas of what we would include. Please get back to us with your approval. Thanks.
Esme and Lucy
All righty then lets make a vid!
Last year we made a short film, this film could have been about absolutely anthing but why did we choose to do it about somthing so depressing. I found that quite a few people had pretty depressing films. In our case i think that may have been because when people are happy they tend not talk so we wouldnt need dialouge, we could use shots that expressed their feelings so un exciting and flat meaning we wouldnt need to use fancy camera angles and when someone our age is sad the classic thing to do is sit in your room so we had our location sorted. When making a fim you also have restraits such as a plot, a character, set locations however with a music video you can really do just about ANYTHING!!! You don’t even have to stick to the lyrics with a music video. Like films you can make big scale music videos on a hugh budget or simple small scale music videos.
Sometimes the smaller scale videos are the ones that are most creative. The director has to think how am i going to WOW the viewers and artist with out breaking the bank. Also how am I going to keep their attention if there isn’t constant explosions or semi naked ladies? This would be a though job for most people but not for these creative folk who can pop origional ideas out there one after the other and have creative juice running through their viens.
Notice the packaging for the Creative Juice doesn’t contain any comic sans becasue that just wouldn’t be creative.
A band called broadcast 2000 makes some brilliant videos, they take the phrase simple yet effective, sip a bit of creative juice and produce some of what i think are the finest videos of today however may not be to the taste of the people who are used to watching large sclae videos.
Take a look.

Fame Monster: The Lady Gaga Story to be screened on Lifetime

Lady Gaga’s crazy life is to be turned into a film called Fame Monster: The Lady Gaga Story on US TV channel Lifetime

The film won’t actually star Lady Gaga, the casting description reads: ‘[Lady Gaga] is a bright rebellious Catholic school girl who dreams of fame.’ However Lady Gaga does want to make it onto the big screen and this film may get her started. So Lady Gaga is now using the film industry to build her career. Many of her music videos include short films maybe inspired by the short films opening many other famous songs such as Thriller, Michael Jackson. So we can already see she has a flair for film.


Lady Gaga’s Official Monster in You app empowers her fans to share with the world The Monster in them. Take a photo of yourself or upload a photo from your gallery and the app outputs a Little Monster version of your photo.

Here Lady Gaga connects to her fans using the latest in media technology- iphone apps. Her fans can become Little Monters in a photo and their photo will then be shown on Lady Gaga’s officail site. Her fans then feel a connetion that she has thought about them in terms of creating an app for them and showing them on her website.Wether she had any input into the decisions made about the app is another question.


Lady Gaga’s website includes features such as INFO, EVENTS, SHOP, LYRICS, CHAT, NEWS, BIO, MUSIC, VIDEO, GAGAVISION, PHOTOS so many things where fans can become at one with the lady herself.

There is a shopping site on the internet where fans can buy tops with her face on and an events tab so fans can follow her where ever she goes. Many celebrities and pop stars tend not to want their fans knowing their every move and encouraging fans to follow them however Lady Gaga’s seems like she is comforted in knowing that she has fans that are always there follwing her, in real life or on websites such as Twitter. Here are some comments off her official website that her fans have left on her videos:

Attention GaGa !! I’m a big fan of mother monster From tunisia and i just want to tell you that Justin Biber is trying To make more views for his StupidMusi video Baby and he is getting more view then you i call all the monsters to watch bad romance on youtube but there is a good news bad romance is the most viewed on earth !! but let’s make most viewed on youtube too not the Kid Justin Biber i hate him if u do aNd you Lov Mother monster Watch Bad romance alot of times and thnx I LoVe YOU Mother MONSTER !!”

These next comments are from the same person and truely shows how she has connected to many people and how close they feel to her. However in this case it has maybe gone slightly too far…much too far….freakily too far.

“I love you Lady Gaga I wil wait you till I die.”
“Lady Gaga love me again search me again”

“I enjoy to lie in internet this is true but you are perfect woman.”

“I want you to go your concerts but you are in America.I am in turkey.But I am glad you.I am glad I can see you in internet.However the internet is too dangerous I dare to send you massages.I am happy lady gaga.I am happy I send you massaegs.I am happy I love you.”

“I think sometimes you and I in America.İt is funny and sweet.But you are more important from my bad dreams.Bad dreams out lady gaga in.I love you lady gaga.”

“Lady gaga I hate smoking.I enjoy making body buıldıng sport and I want you to love me.But this is impossible.”

Lady Gaga has nearly 15 million followers on twitter and is following 141,000. She tweets things such as:

DRINKS UP FOR MONSTERS. Just woke up with the hangover of the decade so a bloody mary should do. You always make me :). Tour meeting today!
By tweetingt things such as this a fan may then think, ahh yes Mother Monster i do too awhh we are so alike! She isn’t hiding things from her fans and lets them know everything to make them think she is enjoying talking directly to them.


Lady Gaga’s Born This Way made its way to 1,000,000 fans in just 5 days!

She has broke multiple records through her origional style and catchy songs, other artists have tried to mimic Gaga’s surreal videos and out there costumes but have indeed failed as everyone knows who does it best.

As a class we were given the mammoth task of making a music video to Born This Way. We have only ever made shot films or film opening so we were used to dialogue, longer shots and a plot so we had to adapt our style to suit a music video, which to a song such as this need really quick cuts, fast editing and we needed to remember the beat all the way through as movements on screen need to go with the beat as does the editing.

We began by coming together as a class as coming up with an idea for the first two verses of the song. It was had to think of things that would look professional however was in our capability as thinking of filming someone flying through the Grand Canyon is all well and good but we had just three weeks to make our video. My thoughts were SIMPLE YET EFFECTIVE.

Because of the theme of the song being birth and the fact that everyone is born that way and are all beautiful we thought clinical shots mixed with different types of people, genders, ethnicity, sexuality. Lady Gaga is all about sticking up for anyone different. She is the newest gay icon and very proud about it beating the likes of Britney and Beyonce.

We then went into groups and was assigned our own piece of the song to make a music video to. From watching some other popular music videos I got some good ideas in my brain, a recurring theme was tiling of the same shot so I decided to go with this. I filmed my hand just moving in different motions opening and closing like a flower.