The word postmodernism is more like a shorthand way of describing a whole style of contemporary culture.
Strinati’s five ways to define post modernism:
1. The breakdown of the distinction between culture and society.
When things are more real in the media than in real life, the postmodern means people make sense of reality by referencing media texts. For example, ADVERTISMENT, a product used to be able to be successful by being a quality product how ever postmodernism means a poor quality product can still do well if it has great advertisement. Another example would be characters such as Bruno or Borat, we know more about these characters than we know about the person that plays then Sacha Baron Cohen. He is going along with postmodernism by staying in character when interviewed so the audience can carry on with this fake world that they love so much. This media reality becomes our reality and the disconnection between reality and media reality is reducing.
Baudrillard- Hyper-reality. Where this culture perceives the copy and more real than the original and the fake is more readily accepted than the original.
Jameson- Historical deafness. History is now documentaries where the historical knowlede is based on media representation. For example war films havce changed so much over the years in terms of reality of content however they are all about the same wars.
2. An emphasis on style at the expense of substence and content.
Celebrities: sometimes contemporary culture values appearences over function such as good looks over intelligence and talent.
Branding: somtimes the label of the item of clothing is more important than the product itself.
Style over substance: some celebrities are famous for being famous rather than for having an actual talent, a good example for this is for people who have been contestants on Big Brother.
Jameson: Meaning is lost in culture, there is no longer depth to our culture. The public then try and add depth by showing public displays of grief if a beloved celebritiy dies. It’s like our way of saying “We do care, honest” when the week before the celebrity was nothing but entertainment to us.
3. The breakdown of the distinction between high culture and popular culture.
High art: opera, ballet, theatre
Popular Culture: avaliable to the masses
Postmoderism is about the line between these two groups being blurred and how high art is now avaliable for anyone and how the two are being intertwined without worry. Examples of this are pop songs with pieces of classical music in and Andy Warhol mixing pop art prints with the Mona Lisa.